AVEDA
Pure Beauty
Pure Beauty
Objective: To create ads incorporating photography.
Current Perception: Aveda products are natural products and give a natural look.
Big Idea: Aveda beauty products are so pure that they come straight from the earth. It’s so pure, it’s as if you’re putting the earth directly on your body.
Art Directors: Alan J Bayoneto & Scott Schierberg
Photographer: Justin Sicard
Models: Catherine Miller & Erick
Current Perception: Aveda products are natural products and give a natural look.
Big Idea: Aveda beauty products are so pure that they come straight from the earth. It’s so pure, it’s as if you’re putting the earth directly on your body.
Art Directors: Alan J Bayoneto & Scott Schierberg
Photographer: Justin Sicard
Models: Catherine Miller & Erick
